Innovation. The word automatically implies people in white lab coats, studying the results of a test, finally crying out in joy: Eureka! What’s wrong with this picture? Nearly everything.
First, it equals innovation with technology or products – falsely, as innovation can address several dimensions: production procedures, organisational setup etc. Second, it suggests innovation is always a long-term process, requiring considerable capital and assets, whereas the truth is, innovation can deliver value over multiple time-frames, as controlled by the innovation agents. Also, in many cases, innovation does not require technology development but it is about combining existing technologies for new purposes (see Uber eg). Finally, innovation usually is not the result of the work of one or a handful of people but of processes bringing together many actors.
“Can We Predict Innovation? :: Arpad Makray-Rozsas” bővebben
